In order to achieve the mission and reach the vision outlined in the three-year plan, we must clearly communicate to the distinct audiences:
Passionate & Engaged
Internal ChildServe Staff & Volunteers
Families Served by ChildServe
Moderate Awareness/Engagement
Donors
Referral Community
Low/No Awareness
Community at Large
Their basic organizational understanding is different. Their interest level and engagement is different. And the actions we want them to take as a result of our efforts are different.
Therefore, we recommend a three-pronged approach with the following components:
Marketing
